Social media used to market Mother's Day

This a very interesting fact cited by social-media guru Allen Mireles : "Social marketers who keep it real will do best,".

With more than 350 million Facebook users and 108 million Twitter users worldwide, social media has become as American as Mom's apple pie this Mother's Day. "Even people who were holdouts are going to these networks to communicate with grandchildren," says social-media consultant Tamar Weinberg.

Facebook and E-trade's promos has come up a free widget which allows consumers to personalize "talking" messages for Mom that can feature their kids, themselves or E-Trade's familiar talking baby. And these message can be uploaded or embed on facebook profile and on blogs too.The average American is expected to spend $142 for Mom, up 5% from last year, for a total $15 billion, says researcher Brand Keys.

Read more here: www.usatoday.com